Paid media & measurement
How to Verify Lead Delivery and Conversion Tracking
Trace calls, forms and chat inquiries from the first action to receipt, attribution and qualification. Includes a free workbook and printable checklist.
Read the guideUseful tools.
Clearer decisions.
Work through a real marketing question with a calculator, worksheet or printable guide. The resources are free to use, with examples and assumptions you can inspect.
Calculators
Qualified Lead Cost Calculator
Calculate cost per inquiry, qualified lead and customer, then compare contribution-based lead-cost scenarios using your own inputs.
Read the guideAI search
How to Measure AI Search Visibility
Use a repeatable question set to track brand mentions, citations and factual accuracy. Download the free AI visibility evidence workbook.
Read the guideAI systems
Is Your AI Marketing Workflow Saving Useful Time?
Measure active work, review, rework and operating costs before claiming an AI workflow saves money. Includes a calculator and pilot scorecard.
Read the guideSEO strategy
SEO Consultant, Agency or In-House Team?
Compare SEO delivery options by responsibilities, evidence, capacity and measurement. Includes a free provider-comparison worksheet.
Read the guideLocal search
Google Business Profile Checklist for Service Businesses
Review the real business facts behind your Google Business Profile, record evidence and prioritize corrections with a free checklist.
Read the guideSEO strategy
Website Redesign SEO Checklist
Preserve important URLs, content, measurement and contact routes during a redesign. Download a practical baseline and launch-check worksheet.
Read the guidePaid media & measurement
Use Google Ads Search Terms to Inform SEO
Turn observed paid-search queries into useful content decisions without assuming ad performance proves organic demand. Includes a free query worksheet.
Read the guideLocal search
Local SEO Market Planner
Map your operating area, page roles and local measurement plan. Includes print and CSV export.
Read the guidePaid media & measurement
Marketing Measurement Plan
Define the events, sources and business outcomes your reporting should connect.
Read the guide