Start with the business question
Choose a channel or tactic only after defining the audience, constraint and useful outcome.
About Matt
Internet Marketing Experience Built Through Constant Change
Matt brings long-term hands-on experience to SEO, paid media, local search, digital strategy and practical AI systems. The work stays grounded in clear decisions, direct communication and evidence the business can verify.
A hands-on career
Strategy shaped by doing the work
I've worked in internet marketing since the 1990s, and the same drive that earned me the 2014 NASA 2WD National Rally Championship is what I bring to every client engagement.
For over 30 years, I've worked hands-on with founders, executives, and teams to turn strategy into measurable results.
Matt leads the broader internet marketing strategy and stays involved in the decisions that shape priorities, implementation and measurement.
Verified rally championship
2014 NASA 2WD National Rally Champion, listed by NASA Rally Sport.
Direct communication
Strategy is discussed in plain language, with decisions and tradeoffs made visible.
Specialist collaboration
Led and managed by Lindsey, our social media marketing specialist.
Rally and marketing
Preparation, judgment and controlled speed
Rally competition rewards preparation, quick reading of changing conditions and disciplined execution. Those same habits matter when a marketing program has limited time, budget and information.
The championship is independently listed in the official NASA Rally Sport national champions record.
View the official national champions record (opens in a new tab)
Early work
Software, applications and marketing in the late 1990s
Some of my early software, applications, and marketing techniques were seen on ABC's 20/20 and CBS's 60 Minutes in the late 1990s.
This wording is intentionally narrow. The page does not claim that a current method, company or client result was featured by either program.
Working principles
A practical standard for the work
These principles shape how strategy, implementation and reporting are handled.
Protect what already works
Check rankings, links, conversion paths and operating processes before material changes.
Keep claims supportable
Use real sources, careful language and visible limitations instead of inflated credentials or results.
Use specialists clearly
Define ownership and keep the broader strategy coordinated across channels.
Measure before expanding
Increase scope when the evidence shows the work is useful and controllable.
Explain the tradeoffs
A good recommendation includes what will not be prioritized and why.
Talk directly about the business and the next decision
Share the current situation, the available evidence and what needs to improve. Matt will help identify the next practical move.