Complete the planner to create this summary.
Free Local SEO Resource
Free Local SEO Market Planner
Turn real operating facts into a clear local search plan. The worksheet helps assign each market and query to the right page, profile relationship, geo-grid baseline and qualified-lead measure without sending the answers to the website.
Browser-only planning resource
Turn a local search idea into a measurable market plan
Define the real operating area, give each search intent one destination, and create a comparable Maps and lead-quality baseline. Use the local search service guide, the broader SEO strategy page, and the featured market pages for supporting context.
Your entries stay in this browser tab.
Nothing entered in this planner is sent to Matt Brandenburg, stored in local browser storage, or submitted to a server. Printing and CSV export happen on your device.
Your local search market plan
This worksheet organizes the facts and decisions entered above. It is a planning aid, not a Google eligibility decision, a complete site crawl, or a ranking forecast.
Complete the planner to create this summary.
Complete the planner to create this summary.
Complete the planner to create this summary.
Complete the planner to create this summary.
Complete the planner to create this summary.
| Query class | Target page | Profile role | Call to action |
|---|---|---|---|
| Complete the planner to build the destination map. | |||
Facts needing verification
- Complete the planner to generate a verification list.
Duplicate-page and intent warnings
- Complete the planner to compare the query and page mappings entered here.
Suggested review order
- Complete the planner to create a review sequence.
Primary policy sources
Verify the operating facts against Google's current guidance
The planner summarizes decision points, while Google remains the source for current Business Profile eligibility, representation, service-area, and content policies.
Manage service areas
Google's guidance for service-area and hybrid businesses, hidden addresses, and accurate service areas.
Open Google Business Profile Help in a new tab Represent a business accuratelyGoogle's rules for real-world names, addresses, service areas, categories, locations, and profile count.
Open Google Business Profile Help in a new tab Prohibited and restricted contentGoogle's policies covering deceptive behavior, fake engagement, and other spam-related profile content.
Open Google Business Profile Help in a new tab How to read a geo-gridUse a comparable query, center, radius, grid size, and date before interpreting movement.
Read the geo-grid guideWant a second set of eyes on the completed plan?
Request a free website audit with the domain and delivery email, or call Matt to discuss the operating market, page architecture and measurement gaps.
Confirm that a local plan fits
Start with where customers receive the service and where your team can reliably deliver it. This planner fits work tied to a real operating area. If location does not affect delivery or customer choice, a broader SEO strategy may be the better starting point.
Two fictional planning examples
| Business situation | What to record | Useful next decision |
|---|---|---|
| A repair shop serves customers at a staffed location. | The actual customer entrance, service hours and jobs customers bring there. | Check that the existing location page helps a customer visit and contact that shop. |
| A maintenance team visits homes within an area it can reliably cover. | Actual dispatch coverage, appointment limits and services available in each area. | Improve an existing service or location page where it can answer a distinct customer need; a town name alone does not justify another page. |
These are planning examples, not profile eligibility decisions or measured local rankings. Check the current business-profile guidance against the actual operation before changing a listing.
Match the question to the next check
- For the accuracy of customer-facing profile facts, use the Google Business Profile checklist.
- For what a visibility pattern can and cannot show, use the geo-grid interpretation guide.
- For whether an inquiry reached the business, use the lead-delivery verification kit.
A worksheet for your local planning review
Use the printable companion to record operating facts, an existing-page decision and the evidence you need next. The examples are fictional; the worksheet does not supply invented rankings.
Take the worksheet with you
Use the blank worksheet for your own review. Any completed examples are clearly labeled as fictional.